We've previously made Television Dramas, Comedies and Entertainment Documentaries as well as work on movies like Harry Potter, Star Wars, Lord of the Rings, 007 and Marvel... We've also toured the world with the biggest music acts like Beyonce, Ed Sheran, Taylor Swift, the Killers and the Rolling Stones... but your not really here to see all that!

This site is designed for "Global Marketing Professionals" who have read the full "Sponsorship Proposal" and wish to see some further details.

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There is now evidence that clearly indicates that advertiser-funded programmes (AFP) are very effective both for brands seeking marketing success and for funding the creation of content - this is now a more powerful and effective marketing tool than the more "traditional" sponsorships!

Unlike "others" its NOT just "Content Production" - It's Distribution too!

A few Key Points

• Television Figures are Rising: Despite the growing trend in Social Media, Television viewing figures have continuously risen every year since 2013.

• High & Growing Viewership: Ratings data (from both BARB & Nielsen) shows ad-supported TV capturing 73.6% of total viewing, with gains in share, proving its broad reach.

• Brand Success & Engagement: Brands like Nike (through Sky/Coke Zero series) and Pepsi (via exported programming) have seen success, with shows driving online engagement and brand metrics.

• Audience Acceptance: Viewers increasingly accept ads on premium content (streaming/linear broadcast/narrowcast), with a willingness to watch for sought-after shows, as shown by potential BBC ad-funding interest.

• Shift to Integrated Experiences: Marketers value deeper integration (sponsorships, content partnerships) over just spots, driving cultural moments and brand storytelling within narratives.

• Economic Viability: Advertiser-funded programming (AFP) fills funding gaps, allowing for large-scale productions and deeper audience engagement beyond traditional ad breaks.

How it Works

• Branded Content: Brands fund programmes where their product/topic is naturally woven into the story (e.g., Red Bull X Fighters), creating emotional connections. Brands sponsor shows (like ad breaks in ITVX's linear streams), creating cultural touchpoints.

• Integration & Ecosystems: The focus is on unified video (linear, streaming, social) where brands can create campaigns across platforms, extending beyond a single ad.

• Data & Analytics: Tools like Nielsen's gauge help demonstrate real business outcomes, not just reach, convincing CMOs.

By combining the power of Global Television – still the world’s most powerful marketing tool, on various International Broadcast Networks and Video on Demand (VOD streaming) services. Now add those audience figures with the reach of the internet – the fastest globally growing market audience…(like many other multi channel campaigns)

Unlike others, we are going a step further... – we are also screening both series’ across various outlets within the travel industry ....Why?

More than one billion people travel internationally every year, making tourism the world’s largest and most influential market, with an annual value exceeding $12 trillion. Its scale surpasses major global industries including banking, oil, automotive manufacturing and telecommunications.

Importantly, tourism also delivers access to a highly affluent and desirable audience, with a particularly strong concentration of ABC1 consumers. By opening up this additional market, we can significantly expand our potential audience reach - exceeding that of many major sporting events.

For a forward-thinking sponsor, this represents a compelling opportunity: access to a vast, affluent global audience, while aligning the brand with one of the world’s most powerful and dynamic industries - plus its all going to repeat - for several years.

Here, we can share some basic details on the travelogue television series

"The World's BIGGEST Movie Tour"

and the celebrity chat show

"Small Talk"

In essence, ad-funded TV works by delivering massive audiences through high-quality, integrated content that audiences are willing to watch, allowing brands to become part of the story rather than just interrupting it.

This is TWO new projects created simultaneously - because it reduces costs, but DOUBLES your exposure!